Ford itself has noticed its customers using the trucks for this purpose, and it's asked all Texas Ford dealers to loan trucks with this package to customers that don't have electricity. To get those trucks, 415 in total, out of dealer lots, Ford has turned on the incentives and is offering dealers $600 more than the standard incentive to add a vehicle to the loaner fleet. And these vehicles will still be able to be sold during the March Truck Month promotion. In a letter to dealers, Ford wrote that "our Texas communities need all the support they can get right now. You can make a significant difference in our community by providing assistance during these very tough times.” With 415 trucks, it's not the biggest contribution, but it's a great gesture that will be very helpful for those who do get the trucks.
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